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In the modern kingdom of Sylvania, the aged cabinet ministers worry over the fact that Queen Louise is unmarried.  Then emissary Count Alfred returns in disgrace from Paris, where he has carried on numerous affairs with young ladies, and learning of his escapades, the Queen invites him to demonstrate his romantic prowess.  The cabinet is pleased by their blossoming romance as well as by that of Jacques, Alfred's valet, and Lulu, the queen's maid.

Louise and Alfred marry, but he soon is irked at having to take orders from his royal wife, though he is forced to keep up appearances because of financial negotiations with a foreign power.  When he is ordered to attend the opening of the royal opera, Alfred refuses and announces he is going to Paris to get a divorce and is cold to the queen's entreaties.  But when she offers to make him king and therefore her equal, he relents and they find happiness together.

Notes
Paramount also released a French-language version of the story, titled Parade d'amour.  The Love Parade received Academy Award nominations in the Actor (Maurice Chevalier), Directing, and Outstanding Production categories.  Chevalier's nomination recognized his work in both this film and The Big Pond.

Songs include:  "Dream Lover," "My Love Parade," "Paris, Stay the Same," "Let's Be Common," "March of the Grenadiers," "Nobody's Using It Now," "Gossip," "Anything to Please the Queen," "Ooh, La La" and "The Queen Is Always Right," words by Clifford Grey, music by Victor Schertzinger.